What is the ideal position for a Chatbot on a website?

calendar_today Jan 25, 2023| schedule 29 MIN READ



The power of a chatbot is on the rise at this moment. People appreciate this platform because they get real-time responses from companies and people. If you own a company and want to improve your lead generation and customer service, implementing a conversational marketing approach on your website would be a game-changer.

Traditional CRM systems need the help of modern technology to be more effective and efficient. Chatbots are an example of a technology that may reduce response times and operate around the clock to respond to client inquiries. In chatbots, artificial intelligence, IoT, and APIs are all linked. These elements combine to create interactive software that analyses client demands and responds appropriately.

The chatbot sector is expected to develop at a CAGR of 23.5 percent between 2020 and 2026, reaching a value of $10.5 billion. This tremendous market development also opens up prospects for a rewarding career. Those who want to become chatbot specialists can get chatbot certification.

Chatbots make the engagement one-on-one and on-the-spot, in addition to having "online agents" welcome potential clients and answer their inquiries. However, just because you're employing chatbots doesn't imply your conversion rates will improve. It could provide that if you know the optimal circumstances to use it.

Here are some suggestions for identifying the perfect place for your conversational marketing using a chatbot to give you some ideas.


What is a Chatbot? 

Chatbots are computer programs with artificial intelligence that interact with consumers. Businesses must provide good customer service and respond fast in these competitive times.

Reason for using chatbot

The main goal of deploying chatbots in the workplace is to give the finest customer service possible. A dedicated workforce is a fantastic concept, but you can't expect them to work 24 hours a day; hiring and training employees will also raise costs. On the other hand, chatbots are a one-time investment that gives you a pre-programmed and trained system available 24 hours a day, seven days a week. It allows your customers to obtain real-time replies to their questions. Take a look at the following graphs:

  1. For most organizations, repeat clients contribute about 65 percent of total revenue.
  2. Getting new clients costs five times as much as keeping old ones.
  3. Customers with high trust in a company are more inclined to spend more money with them. 

This emphasizes how vital client retention is and how chatbots may help. The placement of chatbots is the next critical factor to consider. Most web pages are found in the screen's bottom right corner. For example, Gmail and Facebook Messenger may be located at the bottom right corner of their respective websites. Because customers are familiar with this design, they are more inclined to employ it.

The Ideal Place to Put a Chatbot

Place them in a position where they'll be more useful.

Always assign your chatbots to the tasks you believe are the most important. It's up to you to decide whether it belongs in your marketing or sales activities, but never both. Some individuals mix up the two's functions. They have different purposes, even though they are connected in specific ways. Marketing is concerned with piquing people's interest in the goods and services you provide, whereas sales are concerned with selling them the goods and services themselves.

What You're Trying to Avoid

Would you want interested visitors to your site to feel compelled to buy your goods merely because a chatbot arrived while they were learning about your company? When a salesperson through a bot abruptly stops a site visitor from reading your content, email campaigns, or landing pages, they may be shocked or overwhelmed.

What Should You Do?

Here's how you can figure out where your chatbot should go: Examine your sales funnel. From the beginning phases to the purchase stage, conversion, and beyond, your marketing funnel encompasses your ideal customer experience.

Examine your funnel to discover which stages require more attention. Some parts of your funnel will take longer to convert bigger volumes over time, so you'll want to separate them from the others.

For example, if sales are at the bottom of your funnel, including a sales chatbot in your buying efforts might benefit your company. Engaging them in a conversation may not be essential if they are merely in the awareness phase, such as reading an email campaign. Because your email campaign is already one means of communicating with customers, adding a chatbot may appear to be obtrusive.

Recommended Site Pages for Chatbot

  1. Product page
  2. Pricing page
  3. Event page
  4. Free tools
  5. Demo sign-ups
  6. Complex landing page
  7. Other sales-related pages

The ideal position for ChatBots on a website is to reduce the screen space they take up to the lower right of your page, represented by a chat icon. What are the reasons behind these placements? Previously, while using Gmail or Yahoo's chat feature, the chat box was located on the lower right side of the screen. This has gradually become the industry standard for the placement of the same. People found it handy over time. Although other websites choose to launch a chatbox for the user when they reach the website's help or contact area. (This is done with an indication of the same)

The chatbot can be placed almost anywhere on a website if the user interface indicates its location. The standard chatbot development placement is in the page's lower right corner.


The power of social media is on the rise at this moment. People appreciate chatbots because they get real-time responses from companies and people. Conversational marketing is a fantastic addition to your website, but you'll need a solid approach to get the most out of it. It's usually a good idea to start by focusing on the goal. Your investment will be more profitable if you place your chatbots where people need them.

The ideal position for ChatBots on a website is to reduce the screen space they take up to the lower right of your page, represented by a chat icon.

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