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Updated on
May 16, 20248 min read

5 different ways to integrate WhatsApp with website

Updated onMay 16, 20248 min read
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    Table of Contents

  • How to Integrate WhatsApp Business into Website?
  • arrow
  • 5 Different Ways for WhatsApp Website Integration
  • How to automate the WhatsApp chat on your website?
  • arrow
  • Benefits of Integrating WhatsApp With A Website
  • Conclusion
  • arrow
  • Frequently Asked Questions (FAQs)
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Having online businesses in today's time is all about making customers happy and keeping up with the trends. One of the easiest ways to make a customer is through good conversation and being readily available. Nearly 85% of people have smartphones on them all the time. 

Over 2 billion people use WhatsApp throughout the globe for all sorts of communications. You can add one + one, and the best way to make the customer happy is to integrate WhatsApp with your website.

As WhatsApp is the most popular mobile messaging application, integrating the app into your website can be a new digital marketing strategy. Through this, you can achieve substantial potential customers for your brands. 

With the help of WhatsApp, you can also provide instant communication giving a new shape to your customer experience.

Undoubtedly, your business has many benefits to integrating WhatsApp into your website. But how to do it may be a little problem. But don't worry, we are here to solve that for you.

Continue reading to find out five ways to integrate WhatsApp with a website.

How to Integrate WhatsApp Business into Website?

How to Integrate WhatsApp Business into Website?

It's a fact that WhatsApp only supports mobile platforms, making it challenging to integrate plain text with a website as Messenger popups do. The official response from WhatsApp was to use their API connection or a direct app trigger call. 

These techniques allow users to easily reach the WhatsApp Business contact by tapping the relevant button on the website. Integrating a WhatsApp Business account with your website may be done in several reliable, tried-and-true ways. 

Nearly all of these techniques operate without issue on Android and iOS mobile devices.

5 Different Ways for WhatsApp Website Integration

Try different ways to integrate WhatsApp in website such as-

1. Click to chat

Whatsapp Link Generator
Create Your Click to Chat WhatsApp link here

With WhatsApp's click-to-chat functionality, users may click a URL to begin a discussion with a specific person or company. You may do this without saving any phone numbers on your phone. 

You may open a conversation by clicking the link and begin typing. Both WhatsApp Web and the smartphone app are compatible with this.

You may use this capability to attach phrases like "WhatsApp us!" to WhatsApp. Your phone number might also be typed out and linked. On your contact page, a click-and-chat link is acceptable. 

Still, it becomes more challenging if you want to make WhatsApp available throughout the whole online client experience. Sharing this link on every page will make your website appear cluttered.


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2. Use the WhatsApp Chatbot 

WhatsApp Chatbot

Another remarkable way to integrate WhatsApp in website, is WhatsApp Business API. But it is easier said than done. You'd have to go through application processes and compliance reviews then you just might get the WA Business API. 

Better yet, you may use a WhatsApp Chatbot Platform that allows you to use the WA Business API at full scale and get in touch with your website visitors and customers. 

You can send broadcasts and organize sequences to nurture users and induce live chat so that human agents can take over the chat. The chatbot's widget or QR code can be implemented anywhere on your website so that users can contact you on WhatsApp.

And, if you want to begin with chatbots but have no clue about how to use WhatsApp Business API, then check out the NO-CODE chatbot platform, named BotPenguin.

With all the heavy work of chatbot development already done for you, BotPenguin allows users to create AI-powered WhatsApp chatbots with features like:

Use a short and specific URL to incorporate a Message to WhatsApp button onto your website. The user manual is offered by WhatsApp and is compatible with all platforms. 

It will take you to the WhatsApp web page with the targeted number's texting window if you use WhatsApp on the internet. To add a hyperlink, follow the instructions.

Step 1

Access your website or the webpage you want to change.

Step 2

Include the text that people can click.

Step 3

Include the link in a hyperlink to the target text.

Step 4

Add a default message to send when you click the message.

Step 5

When people click the button on your website, you may add the following URL if you want them to transmit or forward a certain set of messages,

The simplest way for WhatsApp website integration is to hyperlink your WhatsApp Business number. However, there are several different approaches with more engaging connection components.

Suggested Reading:

WhatsApp Customer Support vs Traditional Customer Support

4. Use the chat widget

whatsapp chat widget on a website
Image Source: Interakt

Using a chat widget is an excellent additional method of whatsapp website integration. Like other online Live Chat support tools, it will install this widget directly into a website. 

These free widgets are spread around the internet, and you may sign up for one and install it using Google Tag Manager. Once you complete this, click the button to begin utilizing it for WhatsApp discussions.

There may be distinctions in value-added features, even though both are useful enough to include a chat widget for initiating a chat on WhatsApp. Nearly all of these widgets function in the same manner. 

Once the widget is created and set up on the website, it will show up at a specific location on the page where people may click to initiate a conversation. 

Creating a separate company page is possible with the first option, and integrating many channels into one chat widget is possible with the second.

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5. QR code

Create Your FREE WhatsApp QR Code Here

Customers may find it tedious to add a phone number to their contacts list to begin a WhatsApp discussion. It isn't a practical method, especially if you intend to provide this channel as a company. 

Consider the actions a client must take-

Step 1

They must first search for your phone number.

Step 2

They must then add you to their contact list. Included here are your firm name and phone number. Their contact list could one day grow exponentially if they had to do this for all the businesses they communicate with.

Step 3

The consumer must then use WhatsApp to find you and search you up, and only then can a discussion begin. 

It doesn't take long to do this. However, it also doesn't guarantee a perfect client experience. That is the objective. Because of this, several businesses have begun to develop QR codes to initiate communication. Customers may quickly start a conversation with them by simply creating the code and adding it to their website.

One must establish a click-to-chat link before creating such a QR code. Through services like QR Code Generator, the URL will convert into a QR code.

Suggested Reading:

11 Tips to Use WhatsApp for Customer Support

How to automate the WhatsApp chat on your website?

For an email response, customers must wait two days. On the phone, they'll wait in a queue. However, they anticipate very immediate responses while using WhatsApp. 

These expectations are both a blessing and a pain for customer support staff. Customer happiness soars if you deliver. But if you fall short, your clients will become angry. 

This automation allows your team to work at the anticipated pace.

To streamline communications and meet customer expectations, implementing a WhatsApp chatbot on your website is an exceptional solution. 

A WhatsApp chatbot can instantly respond to customer inquiries 24/7, eliminating wait times and reducing pressure on human staff. By automating responses to common questions, processing orders, and providing personalized updates, the chatbot enhances client engagement and satisfaction. 

Additionally, it can escalate complex issues to human agents when necessary, ensuring that all customer needs are adequately addressed. Automating WhatsApp chats not only boosts efficiency but significantly improves customer service quality, keeping your clients happy and loyal.

Automating Customer support on whatsapp

Benefits of Integrating WhatsApp With A Website

Check out these 5 Benefits of WhatsApp integration with website.

Increasing Conversation Commerce

The customer support staff will respond to customer questions thanks to the whatsapp website integration. The sales team will always be able to push sales with context-aware messages and content.

Conversational Interaction with Actual Clients

Here, you don't need to utilize a shortcode, which is entirely different from SMS communication. Additionally, chat messages don't always need to be brief; they might be extended if necessary for a particular communication requirement.

Numerous Creative Scopes

When communicating, the chat widget enables many amusing features, such as emoticons, photographs, audio clips, and video components in other languages. Additionally, it allows sharing user-generated material, consumer surveys, and product demo films.

Speak Your Mind

By fully supporting richer formats, WhatsApp chat integration makes the argument in a visually appealing way by employing bold text, colored text, or italics. Markdown, a straightforward technique for plain text formatting that makes messages stand out from the crowd, is also supported by WhatsApp Business chat integration.

Taking into account user expectations

Setting realistic consumer expectations is made more accessible by WhatsApp integration with website. Additionally, it outlines the frequency and availability of your customer support personnel and the exact criteria for conducting dialogue.


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WhatsApp isn't limited only to personal communication anymore. It also has become a virtual platform for communicating with customers and clients. Integrating WhatsApp with a website is one of the best ways to establish the strongest way for communication between a brand and consumer. 

You found five ways to integrate WhatsApp with a website in this article. Compared to traditional channels like phone numbers and email, this messaging platform allows businesses to increase their customer base. WhatsApp business integration has proven countless successes for commercial websites and web businesses. 

So do it for your business as soon as possible With BotPenguin For Free!

Also Read:

What is the ideal position for a Chatbot on a Website?

Frequently Asked Questions (FAQs)

What are the methods to integrate WhatsApp with a website?

There are several options: WhatsApp API for full control, chat plugins for user-friendly pop-ups, click-to-chat links for easy chat starts, website buttons for quick contact, and QR codes for scanning to chat.

How does WhatsApp API integration work?

Connect your website to the WhatsApp Business API for programmatic messaging. You'll need API access and code to send/receive messages. Security measures are crucial for user data protection.

What is a WhatsApp Chat Plugin?

A chat plugin is a button on your website that opens a WhatsApp chat when clicked. You can customize it with greetings and designs to match your website.

How do WhatsApp Click-to-Chat links work?

Clicking a click-to-chat link opens a new WhatsApp chat with a specific business number. This makes it easy for users to start conversations directly from your website.

What are the benefits of embedding WhatsApp buttons?

WhatsApp buttons offer a convenient way for users to contact you. This can boost engagement, improve customer support, and make communication smoother.

How can WhatsApp QR codes be used for WhatsApp website integration?

Scannable QR codes on your website open a chat with your business on WhatsApp. This is helpful for marketing, promotions, and providing easy access to customer support.

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Table of Contents

  • How to Integrate WhatsApp Business into Website?
  • arrow
  • 5 Different Ways for WhatsApp Website Integration
  • How to automate the WhatsApp chat on your website?
  • arrow
  • Benefits of Integrating WhatsApp With A Website
  • Conclusion
  • arrow
  • Frequently Asked Questions (FAQs)