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Ontraport runs your CRM and automation. BotPenguin captures and qualifies leads across WhatsApp, website chat, Instagram, and other channels before sending structured data into Ontraport.
Ontraport is an all-in-one CRM and marketing automation platform for small and growing businesses. It combines customer data, email marketing, SMS, forms, landing pages, payments, pipelines, and visual automation. Ontraport also supports lead scoring, routing, shared contact history, task automation, and customer lifecycle workflows. Its AI Assistant can work inside automation maps using customer records and previous conversation data.
Ontraport already manages automation after customer data reaches the system. BotPenguin adds conversational capture and qualification across channels where customers start talking to your business. It can answer questions, collect information, and qualify the lead before passing mapped data into Ontraport. Your Ontraport automation then starts with better customer information and clearer context.
Capture leads through WhatsApp, Instagram, website chat, and other supported channels. The chatbot collects contact details, product interest, requirements, and qualification answers. Mapped customer information can then move into your Ontraport CRM workflow.
See WhatsApp Chatbots
For leads needing deeper qualification, BotPenguin's AI Agent can manage a natural multi-step conversation. It can collect requirements, intent, budget, customer preferences, and other useful information before CRM handoff.
See AI Agents
Use captured chatbot information as the starting point for your existing Ontraport automation. Once customer data enters Ontraport, configured tags, fields, automation maps, emails, SMS, and tasks can continue the journey.
View IntegrationsOntraport Automates the Customer Journey. BotPenguin Starts It Conversationally.
Ontraport automates customer journeys once customer information enters the system. Email campaigns, SMS, lead scoring, tagging, pipeline workflows, payments, tasks, and follow-up automation can run from visual maps. Its AI Assistant can also use CRM information and previous conversation data within automation workflows.
Ontraport's shared Inbox currently supports email and SMS. Webchat, WhatsApp, Instagram, and Facebook messaging are planned Inbox channels. That leaves businesses needing live conversational capture across those channels today. Forms can capture information, but they do not qualify leads through a real-time conversation.
BotPenguin becomes the conversational capture layer before Ontraport automation begins. It handles customer conversations across WhatsApp, websites, Instagram, Facebook Messenger, Telegram, SMS, and Microsoft Teams. The chatbot or AI agent can ask qualifying questions and collect structured customer information. That information then moves into Ontraport through the integration. Your automation begins with richer customer data instead of a basic form submission.
No developer needed. Connect Ontraport, map your chatbot responses, and send a test lead.
Log in to BotPenguin and select the bot you want to integrate. Open the Integrate tab and select All Integrations. Search for Ontraport CRM and click Connect. BotPenguin requires two Ontraport credentials: an API Token and an App ID.
Step 1Log in to Ontraport and open Administration. Go to Integrations and open the Ontraport API key manager. Create a new API key and assign the required permissions. Copy the generated API Token and App ID. Paste both values into BotPenguin and click Connect. Wait for the Connected Successfully confirmation.
Step 2Complete your chatbot-to-Ontraport field mapping after connecting both accounts. Map the chatbot responses to the required Ontraport parameters. Create a dummy lead through your chatbot. Check that the lead appears in your BotPenguin dashboard and connected Ontraport account. Once the test works, start using the integration with live conversations.
Step 310%
of Crocs Mexico's gross income generated through personalized marketing automation
200+ Hours
saved every week by Bx Networking after centralizing operations in Ontraport
124%
increase in monthly recurring revenue in four months by Sleep Wise Consulting after centralizing memberships and customer workflows in Ontraport.
Real ways businesses can combine BotPenguin conversational capture with Ontraport CRM and marketing automation.
Capture wholesale and product inquiries through WhatsApp before passing customer data into Ontraport marketing workflows.
Qualify trial and demo prospects while collecting company details, requirements, product interest, and buying intent.
Capture service and partnership inquiries before moving structured customer information into follow-up automation.
Capture course, webinar, and admissions inquiries with program interest already collected before marketing follow-up.
Qualify property buyers by budget, location, timeline, and property interest before starting CRM nurturing.
Capture travel inquiries with destination, dates, group size, and budget before moving them into Ontraport automation.
Capture policy inquiries with coverage needs and contact details before advisor or email follow-up begins.
Capture client leads conversationally and send structured information into Ontraport workflows for automated nurturing.
Connect BotPenguin's conversational AI to your CRM, payment gateway, calendar and eCommerce platform in minutes. No-code, no disruption. Your existing tech stack stays exactly as it is.
Free to start. No credit card required.
Is the Ontraport chatbot integration free?
The native Ontraport integration is available through BotPenguin's paid plans. BotPenguin also offers a free plan for getting started with its chatbot platform. View BotPenguin Pricing.
Do I need technical skills to connect Ontraport to BotPenguin?
No coding is required. You need an Ontraport API Token and App ID. Enter both into BotPenguin, complete the field mapping, and send a test lead. View BotPenguin Integration Documentation.
Does the Ontraport integration work with WhatsApp?
Yes. A WhatsApp chatbot can capture and qualify leads before sending mapped customer data into Ontraport. BotPenguin also supports website, Instagram, Facebook Messenger, Telegram, SMS, and Microsoft Teams conversations.
Can BotPenguin start Ontraport automation?
BotPenguin sends mapped lead information into Ontraport. Your existing Ontraport automation maps can then use the configured contact fields, tags, and conditions to continue the customer journey. This keeps the chatbot responsible for conversational qualification and Ontraport responsible for CRM automation.
What Ontraport data can BotPenguin send?
BotPenguin maps chatbot responses to the Ontraport parameters configured during setup. This can include contact details, product interest, qualification answers, source information, and other mapped customer data.
Can BotPenguin work as an AI agent with Ontraport?
Yes. BotPenguin's AI agents can collect customer information through multi-step conversations. They can also exchange data with connected CRM tools and trigger supported business workflows.
