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Top 7 free B2B lead generation tools to give your business a boost

Updated on
Oct 19, 202318 min read
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    Table of content

  • Introduction
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  • What is a lead generation system?
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  • 7 Best B2B Lead Generation Tools 
  • Conclusion


It's challenging to build a reliable lead generation strategy and pipeline. Once you figure this out, you'll be able to scale up more quickly and choose the right clients.

Lead generation is a time-consuming and labor-intensive procedure. Converting leads into customers requires time to find, profile, and nurture them. Marketing automation increased the number of leads for 80% of businesses.

It is the main aim for 80 percent of B2B marketers in content marketing. For 54 percent of marketers, generating lead generation is a significant difficulty.

To ensure you don't join the fifty-four percent, you can automate your lead generation pipeline and experiment with different strategies. Once you figure out what works for you, you can quickly develop your business.

Here is a list of the top 7 tools and platforms that can help you automate your lead generation.

What is a lead generation system?

Lead generating software is a time-saving sales and marketing tool that automatically allows you to produce numerous leads and route them to the appropriate team. It helps increase brand recognition, generate high-quality leads, and close sales.

Lead generation is concerned with the top of the sales funnel, and it usually involves obtaining leads through internet channels such as email, social media, and landing pages. Through these channels, it gathers contact information from those who have indicated an interest in the product or service.

As a result, you'll be able to promote them more effectively. More quality leads result from more targeted marketing approaches, which translates to more successful agreements.

What Should You Look for in Lead Generation Tools?

Even though all tools are different, they all have certain similar features that you should look for when choosing the finest lead generation tool for your company.

  • Learning Curve

Choose simple-to-use lead-generating software for your marketing and sales teams. It should also offer a comprehensive support service and enough training materials to ensure a seamless onboarding process for your workforce.

  • Targeting and Tracking Options

Make sure the lead-generating platform you chose has audience targeting capabilities so you can gather leads from the proper people without bothering others. It is not enough to just collect leads. You ought to be able to gather and track all of their interaction with your company in one location.

CRO solutions like Qualaroo, for example, may help you target specific website visitors utilizing surveys and lead forms to collect contact information. Lead management software, like Salesforce, may also assist you in tracking and qualifying new leads.

  • Pricing Tiers

For various lead-generating tools, there are a variety of price options. They could provide both a free account and a paid membership. Within premium plans, there are typical levels, allowing you to choose the best option based on your budget. Some lead-generating tools also provide a free trial period, allowing you to evaluate the product before making a purchase.

  • Provide in-depth Sorting and Data analytics

Converting leads into clients necessitates data analysis. Not everyone who comes to your website can be a customer. As a result, the tool can assist you in sorting out the possible possibilities from the jumbled data. It should have a lead classification feature to prioritize different lead kinds.

  • Seamless Integrations

Ensure the lead-generating software you chose for your company integrates appropriately with other tools, such as CRM, email marketing, etc. Interactions save time by reducing manual effort and ensuring data consistency across all tools.

To make things easier for you, we've compiled a list of the greatest lead-generating tools accessible and their key features to provide you with a comprehensive overview of each.

7 Best B2B Lead Generation Tools 


Hubspot is the place to go when you're ready to scale and want a more unified look at your lead-generating activity. They've grown their product range from a marketing technique to a platform for marketing, selling, and assistance, with features ranging from lead generation to customer care. However, starting up with some free marketing and advertising tools will help you boost your b2b lead growth strategies in 2020. For example, on the free marketing version, you may utilize forms and live chat to convert some of your website visitors immediately.

LinkedIn Sales Navigator

LinkedIn Sales Navigator is a must-have lead generation tool for sales teams adopting a focused, account-based strategy. The accounts and lead recommendations are one of the most beneficial tools. As you engage with Sales Navigator and tell it what types of leads and accounts you're looking for, it will suggest additional comparable contacts and accounts that weren't on your account-based targeting list. It's a terrific method to broaden your horizons by focusing on accounts where you can genuinely give value rather than selling to anybody with a pulse.


Nothing is more inconvenient than attempting to coordinate meeting times with someone. Calendly avoids the back-and-forth and makes it easy to share your calendar with potential leads, referral partners, and other people who may help your network grow. Setting aside "office hours" and having that meeting link available allows potential partners to arrange a time with you in a considerably more comfortable method for everyone – and quickly create a lead.


You might not think of Quora as a lead creation platform, but it can help you discover more about your B2B prospects (and find new ones).

Quora is a question-and-answer website where users may ask a question about anything and receive free answers from other users.

Use it to discover what kinds of inquiries your target market has or to answer those who could be interested in the services directly. It's entirely unrestricted.


Meetup might be your special hidden weapon for generating B2B leads based on what you sell. Find events and meetups in your region that are connected to your topic. Find out whether the organizer is seeking speakers by contacting them. They're often receptive to it, and it's a simple approach and gets in front of a ready-to-buy audience. Other methods include finding meetings that are typically ready to offer this kind of chance with their members if you're a product and require focus groups or beta users. Investigate what organizations are currently forming and how you can contribute value while raising your awareness.


It might be challenging to track purchasing signals in the target accounts, verticals, and other areas. Perhaps you've created a slew of Google Alerts, which have been put to a folder in your email that you never look at. Maybe you have an intern working on a spreadsheet. Alternatively, you might use Feedly to monitor accounts or industries to find possibilities to contact your b2b leads. Feedly syncs with your phone and makes checking for updates on the fly a breeze.


Pipedrive is a sales management system that salespeople created for salespeople. It is used by over 90,000 sales teams across the world to help them understand the broad picture and then provide step-by-step direction to keep everyone focused on the activities that lead to deal closure.

Nothing slips between the cracks with Pipedrive. It is simple to use and aids in concentration, so your staff will like using it, and you can rely on the data in the system. It's easy to start, yet it's flexible enough to fit into any sales process.


You can produce numerous leads and rapidly scale your business by employing the best lead-generating software and solutions.

Lead generation is a time-consuming and labor-intensive procedure. However, as you know now, it doesn't have to be for you. These seven tools can automate and cut out time-consuming tasks for you. 

You can quickly get leads with these tools, but to convert them will be upon you entirely. However, that is a topic for another blog. You can do wonders for your business if you correctly nurture and progress your leads through your sales funnel.

Experiment with 2-3 tools or pick one and figure out a suitable combination for your team. You will indeed generate results with this strategy.

AI-engine powered Chatbots are reliable lead generators. 50% of all online businesses have a chatbot. Go check out BotPenguin and set up your machine for free!

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