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Updated on
Mar 16, 202322 min read

Get started for free with a WhatsApp Bot for your business.

Updated onMar 16, 202322 min read
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    Table of Contents

  • What is a WhatsApp Bot?
  • What is the WhatsApp Business API?
  • What is the difference between the WhatsApp Business API and a WhatsApp Business number?
  • Who Can Build WhatsApp Bots?
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  • How to create a free WhatsApp bot for your business?
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  • Why Use A BotPenguin WhatsApp Bot?
  • Conclusion
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The launch of WhatsApp Business API has created a pool of competition to create WhatsApp bots to enhance their customer support. WhatsApp is growing more popular both as messaging app for personal and professional uses. It would be great to get started free with a WhatsApp bot for your business. After all, the application has active users of 1.6 billion.

Talking about customers and business is essential to creating a loyal base and succeeding. And what's the best way to serve customer service than using one of the most popular applications of this generation. WhatsApp bot can automate to generate leads, increasing sales with less revenue. But do you know why the WhatsApp bot is popular? Yes, it is widely popular due to its instant and automated customer service.

If you are on the boat of having of WhatsApp bot for your business, then you can sail away with little knowledge. Continue reading this to find out how to start a WhatsApp bot for your business in easy ways.

What is a WhatsApp Bot?

When individuals claim a Chatbot is software that talks with users using pre-filled messages, it's easy to grasp what they're talking about. Suppose you use WhatsApp Business to run an eCommerce store. In that case, a WhatsApp bot will present goods and categories to your consumers when they ask.

What is the WhatsApp Business API?

It allows medium and big enterprises to leverage chatbots, broadcasts, and other WhatsApp business App features to scale up their client engagements on WhatsApp. Large firms with a lot of clients and a business suite that interfaces with their other systems, software, and data are the ones who utilize it the most.

What is the difference between the WhatsApp Business API and a WhatsApp Business number?

You may manually react to consumers and talk with them on WhatsApp using a WhatsApp Business number. You may create a WhatsApp chatbot using the WhatsApp Business API to reply to and deliver messages to clients automatically. Receiving real-time instant messages may significantly improve your consumers' experience.

Who Can Build WhatsApp Bots?

Since the WhatsApp Corporate API announcement in August 2018, the business world has been buzzing with anticipation. Though not everyone was immediately enthusiastic about the proposal, WhatsApp had 1.6 billion monthly active users (MAU) in 2019 was enough to persuade them.

In 2021, the numbers were even more impressive, with WhatsApp's monthly active users (MAU) exceeding 2 billion, far exceeding any other messaging service on the market. Even before the messaging app went live, the hopeful WhatsApp statistics were difficult to ignore.

Even though WhatsApp has opened its doors to enterprises, API integrations are not available to everyone.

Organizations must apply for the WhatsApp Business API, which favors medium, large, and enterprise-size businesses in specific industries. Before you can introduce an official WhatsApp chatbot to your audience, you must first:

  1. Make sure you meet the requirements and apply for the WhatsApp Business API.
  2. Make your WhatsApp numbers active.
  3. Create templates for WhatsApp messages (pro-active branded notifications)

Whether you're doing it yourself or utilizing a chatbot solution like BotPenguin, you won't be able to launch your chatbot without completing these steps. There is a possibility of creating and testing your WhatsApp bot before launching it.

How to create a free WhatsApp bot for your business?

Step 1: Building a chatbot with code or no code

When it comes to building a chatbot, you have two options:

  1. Create it using code 
  2. Use a chatbot platform that doesn't require any coding (hint, this is the better choice)

It's better to build it with a no-code chatbot platform like BotPenguin. After all, why would you spend the time and effort to meticulously develop a chatbot when you can create one graphically on WhatsApp. 

We can help you quickly start satisfying your customers sooner than if you coded it yourself.

We also provide in-depth data on your client chats, allowing you to assess the success of your WhatsApp messages.

Core components of a chatbot

There are a few basic building blocks for any chatbot you create.

  1. Frequently Asked Questions (FAQs): An FAQ is a collection of inquiry variants and the relevant response.
  2. Paths: BotPenguin's drag-and-drop UI makes it simple to design a WhatsApp chatbot for your business.
  3. Intents and entities: You can also use intents to develop FAQs that deal with particular system entities like dates and places. They're even capable of dealing with bespoke entities.
  4. Synonyms and stopwords: Your BotPenguin chatbots can handle synonyms and stopwords and configure and manage them.

Step 2: Meet the prerequisites for deploying chatbots on WhatsApp.

After you've created your WhatsApp bot, you'll need to do a few things before using it. You'll need access to the WhatsApp Business APIs first. Through their partners, WhatsApp gives access to these APIs. You'll also need a Facebook verified company to access the WhatsApp Chatbot API.

A phone number must also be registered as your WhatsApp Business phone number. WhatsApp will call this number to confirm and activate your WhatsApp Business Account, so be sure it can accept calls from the United States.

‍‍Step 3: Setup your WhatsApp business account on BotPenguin.

Select WhatsApp under the BotPenguin portal's Deploy page. You'll now need to select your supplier from the drop-down option. Choose BotPenguin as your WhatsApp provider to quickly get your WhatsApp bot up and running. It allows you to create WhatsApp message templates that can be used for broadcast messages directly from the BotPenguin portal. 

You'll now need to make some changes to the following fields:

  1. API key
  2. Phone number‍

Step 4: Configure WhatsApp

You'll need to access your BotPenguin account. You must now go to the 'WhatsApp account' part of the menu.

Here's where you'll locate your WhatsApp business phone number.

Copy and paste your registered and authorized WhatsApp Business phone number into the BotPenguin portal's phone number section. There are no spaces or a '+' symbol after the country code.

Return to the BotPenguin portal's 'WhatsApp account' area now. Select 'Generate API key' from the drop-down menu.

Because you can only generate your WhatsApp chatbot API key once, copy it, and keep it safe.

In the BotPenguin portal, paste your API Key.

‍Step 5: Test your WhatsApp chatbot

You're ready to test the BotPenguin chatbot you made on WhatsApp now that you've input all of your information.

Why Use A BotPenguin WhatsApp Bot?

Drag-And-Drop Bot Builder

You can develop a WhatsApp conversation bot in minutes using our simple, intuitive builder. There is no requirement for coding or any other particular abilities.

Subscription widgets

Install a widget on your website to keep in touch with WhatsApp visitors. You may also send an email or SMS to an existing list of subscribers, asking them to subscribe to WhatsApp communications to expand your contact list.

Simulate "Real" Conversations

BotPenguin uses NLP (natural language processing) and conditional logic to replicate genuine conversations using artificial intelligence.

Message templates

To make a dialogue with users easier, employ message templates. BotPenguin offers pre-designed message templates that are ideal for any company and are compatible with WhatsApp's requirements. After attaching the device, you may instantly begin sending messages.


The services make it simple to automatically submit and receive data from your chosen CRM. Alternatively, you may set up automatic alerts.

Subscriber conversations

Invite coworkers to your BotPenguin account to spread conversations across your team and simultaneously support multiple chats from different devices.

The use of rich media

Emojis, videos, and images Add these to your talks in a few clicks to make them more exciting and amusing.


You can keep track of messages that have been sent, delivered, and opened. This data will assist you in improving the outcomes of your campaigns by modifying the text and sending time of your messages to fit the needs of your target audience.

Incorporate Into Any Language

You can readily change any bot's settings to the language of your choice. Make a WhatsApp subscriber list and use it to send targeted campaigns. BotPenguin can help you quickly build a subscriber list and send targeted messages using WhatsApp Business. This feature has a 98 percent immediate open rate, which means it has a lot of room to develop your business.


You may link a WhatsApp channel with your CRM, analytics system, or other project using BotPenguin's open API.

Increase the number of leads

WhatsApp is the ideal avenue for swiftly growing your business, with over 2 billion consumers. BotPenguin transmits and receives messages to and from WhatsApp on multiple devices. BotPenguin is accessible to all team members, allowing them to collaborate with WhatsApp from various devices. You may expect a 98 percent open rate on a WhatsApp message. Other media, such as email and Facebook Messenger, are easily outperformed.

Customer Service Automation

You may significantly minimize your support inquiries by promptly assisting your clients on the most popular app.

Get Data Quickly and Easily

Say goodbye to time-consuming paperwork that asks for phone numbers. With only one click, you can have the phone number! You can make a WhatsApp subscriber list and use it to send targeted campaigns. Quizzes and surveys can help you generate more leads or enhance consumer engagement.


The WhatsApp bot can simplify your business, but incorporating them can be tedious. It can be difficult for companies to get API independently without WhatsApp chatbot business providers. Many WhatsApp chatbot providers start building chatbots while waiting for approval for WhatsApp. Doing this can save time both on developing and getting permission. After receiving API access, you can launch directly. WhatsApp bot can be an assistant in your business-like other AI chatbots. It can automate messages and generate leads. One of the positive things about the WhatsApp bot is its wide audience reach. So, if you think about getting started with a WhatsApp bot for your business, then go for it.


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Table of Contents

  • What is a WhatsApp Bot?
  • What is the WhatsApp Business API?
  • What is the difference between the WhatsApp Business API and a WhatsApp Business number?
  • Who Can Build WhatsApp Bots?
  • arrow
  • How to create a free WhatsApp bot for your business?
  • arrow
  • Why Use A BotPenguin WhatsApp Bot?
  • Conclusion