How does the white-label reseller program work?

You get a branded chatbot platform that you can sell as your own service. BotPenguin manages the backend infrastructure while you manage your clients. See how this maps to the white label chatbot partner program , or compare platforms in our white label chatbot platform guide.

Will my clients see BotPenguin anywhere?

No. The client-facing experience stays under your brand.

Can I set my own pricing per client?

Yes. You control pricing, packages, and margins.

How long to go live and serve the first client?

WL-187 launched in eight days and signed its first client within 38 days.

Which integrations can I offer SMB clients?

You can offer WhatsApp Catalog automation, Bitrix CRM integration, marketing automation, bulk messaging, and multi-channel chatbot workflows.

What ongoing support does BotPenguin provide?

BotPenguin supports onboarding, platform setup, technical guidance, and ongoing white-label partner support.

Is the platform compliant for regulated industries?

Yes. BotPenguin includes security and compliance capabilities for partners serving regulated industries.

Partner Case Study · White-Label · Colombia

Colombia IT & Digital Marketing - Case Study

How a Colombian IT agency generated $43,580 in revenue with WhatsApp Catalog automation

WL-187 used BotPenguin to help Colombian businesses turn WhatsApp conversations into product discovery, lead capture, and sales-ready customer journeys.

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