ERP Software / B2B SaaS

Eazy ERP - Case Study

Eazy ERP reduced support workload by 50% with WhatsApp & Tally integration

Eazy ERP Technologies, India’s first ERP empanelled under the Digital MSME Scheme, used BotPenguin’s Website and WhatsApp automation to qualify B2B ERP leads, educate prospects, and broadcast product updates to 650+ enterprise clients.

EazyBot website chatbot by BotPenguin automating B2B lead qualification for Eazy ERP – capturing enterprise ERP enquiries from Indian MSME businesses
650+
enterprise clients engaged through automated communication
50%
reported reduction in support workload
3x
faster response times with Website + WhatsApp automation

Figures are reported by Eazy ERP and reflect operational data measured before and after deployment. Estimated and benchmark-based figures are noted as such.

Industry:

ERP Software / B2B SaaS

Founded:

2007, Gurugram, India (18+ years)

Team Size:

201-500 employees

Enterprise Clients:

650+ (Goodyear, Reliance, Bharat Petroleum, Philips, Haier)

Distinction:

First ERP empanelled under the Digital MSME Scheme

Bot Channels:

Website + WhatsApp

FeatureHow it was used