İstanbul Ticaret Üniversitesi - Case Study
Istanbul Ticaret University used BotPenguin’s AI agent-powered multilingual website chatbot to handle admissions, programme, tuition, scholarship, and international student enquiries in Turkish and English.
Figures are reported by Istanbul Ticaret University and reflect operational data measured before and after deployment. Estimated and benchmark-based figures are noted as such.
Higher Education
Turkey
10,000+
Website only
Turkish + English
Erasmus+ partner
Internal CRM and Google Sheets
The Challenge
Istanbul Ticaret University serves a large student base and attracts local and international applicants who often need quick answers before they apply. For admissions teams, this created repeated workload across programmes, fees, scholarships, eligibility, deadlines, and international opportunities.
Prospective students often asked about programme requirements, tuition fees, scholarships, application steps, and deadlines, creating repetitive work for staff.
Local students needed Turkish support while international applicants needed English guidance, so the chatbot had to support both audiences clearly.
International students from Europe, the Middle East, and Central Asia could visit outside Turkish business hours, and without instant support some applicants dropped off.
During application deadlines, enquiry volume can rise sharply, and staff needed a scalable way to manage student enquiry automation without slowing response quality.
Why BotPenguin
The university wanted faster admissions support, bilingual communication, better enquiry tracking, and more scalable international engagement. Most chat tools only answer simple questions, while higher education requires guidance, lead capture, and tracking.
Applicants do not ask one type of question. BotPenguin supported the path from programme discovery to fees, scholarships, eligibility, deadlines, Erasmus+ guidance, and next-step support.
BotPenguin helped the university serve Turkish-speaking students and English-speaking international prospects through one website chatbot and AI agent.
Captured student details were connected with internal CRM workflows and Google Sheets tracking, giving admissions teams visibility after the conversation ended.
BotPenguin absorbed recurring student questions so admissions teams could focus on high-intent and case-specific conversations during peak periods.
BotPenguin standardised accurate first responses while keeping complex admissions decisions with human staff.
Implementation Journey
Step 1
Configured the website chatbot as the first-response layer for student enquiries.
Step 2
Structured programme requirements, tuition details, scholarship information, application steps, deadline FAQs, and Erasmus+ queries into chatbot flows.
Step 3
Prepared Turkish and English flows to support both local students and international applicants.
Step 4
Mapped captured enquiry details to the university’s internal CRM and Google Sheets so the team could track interest without manual data transfer.
Step 5
The chatbot became an always-on admissions support layer during regular and peak recruitment periods.
Step 1
Configured the website chatbot as the first-response layer for student enquiries.
Step 2
Structured programme requirements, tuition details, scholarship information, application steps, deadline FAQs, and Erasmus+ queries into chatbot flows.
Step 3
Prepared Turkish and English flows to support both local students and international applicants.
Step 4
Mapped captured enquiry details to the university’s internal CRM and Google Sheets so the team could track interest without manual data transfer.
Step 5
The chatbot became an always-on admissions support layer during regular and peak recruitment periods.
The Solution
The chatbot answered student questions in Turkish and English, guided applicants through admissions topics, captured enquiry details, and supported international student enquiries around the clock.
Supported Turkish and English conversations on the university website, helping local and international applicants get faster answers.
Helped students navigate programme discovery, eligibility, tuition, scholarships, deadlines, and application next steps, more structured than a static FAQ flow.
Answered Erasmus+, international programme, and study-related questions, useful for international student enquiries across time zones.
Sent captured enquiry details to the university’s internal CRM and logged them in Google Sheets so admissions teams could track interest and follow up.
Applicants could ask questions outside office hours and still receive immediate guidance, capturing after-hours international interest.
Handled standard enquiries and routed complex admissions, documentation, or application-specific cases to staff.
Want to reduce repeated admissions questions and track student enquiries automatically?
Capabilities Used
| Feature | How it was used |
|---|---|
| AI Agent-Powered Website Chatbot | Used as the primary student-facing support channel. |
| Turkish + English Support | Helped local and international applicants ask questions in preferred languages. |
| Admissions FAQ Automation | Answered programme, tuition, scholarship, eligibility, and deadline questions. |
| Lead Capture | Collected student interest and enquiry details for follow-up. |
| Internal CRM Integration | Sent captured enquiry details to the university’s admissions system. |
| Google Sheets Integration | Logged student enquiry data for tracking and team review. |
| Guided Conversation Flows | Helped applicants navigate admissions topics step by step. |
| Human Handoff | Routed complex or case-specific questions to university staff. |
| 24/7 Availability | Captured after-hours student questions across time zones. |
Results
| Metric | Before | After |
|---|---|---|
| Student enquiry handling | Admissions staff answered repeated questions manually | Estimated 1,200-1,400 enquiries handled/month |
| Staff time | Teams spent time replying to standard admissions queries | Estimated 100-187 hours/month saved |
| Language support | Students needed staff availability for Turkish and English answers | Turkish + English chatbot support enabled |
| International enquiry coverage | Applicants outside Turkey time zones waited for staff response | 100% after-hours international coverage |
| Admissions guidance | Students had to search or wait for programme details | Immediate programme, fee, scholarship, and deadline guidance |
| Application movement | Enquiries could drop off before formal application | Benchmark-based 30-50% enquiry-to-application improvement potential |
| International engagement | English enquiries depended on office-hour response | Benchmark-based 40-60% international engagement increase potential |
Strategic Business Impact
BotPenguin helped Istanbul Ticaret University reduce friction in the student enquiry journey. Students could get answers faster, while staff could focus on higher-value admissions conversations.
The AI agent chatbot also improved internal visibility. Student enquiries were captured, structured, pushed into the university’s internal CRM, and logged in Google Sheets for admissions tracking.
This BotPenguin case study shows how an AI agent-powered education chatbot for Turkish university admissions can improve student enquiry handling, internal tracking, and admissions team efficiency without replacing staff-led guidance.
AI Expert, Istanbul Ticaret University, Turkey
Always just a message away whenever we encounter an issue with the product. The team consistently puts in extra effort to resolve bugs and implement critical features whenever required.
Use BotPenguin to answer student questions, support international applicants, capture admissions interest, and reduce repetitive staff workload.
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Use BotPenguin to answer student questions, support international applicants, capture admissions interest, and reduce repetitive staff workload.
How can a university chatbot in Turkey support admissions enquiries?
A university chatbot can answer questions on programmes, tuition fees, scholarships, eligibility, application deadlines, and international opportunities. Istanbul Ticaret University used BotPenguin’s website chatbot to support admissions queries in Turkish and English.
What does an admissions chatbot for higher education do?
An admissions chatbot answers repeated student questions, captures applicant interest, guides students through next steps, and routes complex queries to staff, helping admissions teams respond faster during regular and peak enquiry periods.
Can a multilingual university chatbot support international student enquiries?
Yes. A multilingual university chatbot can support local and international applicants in different languages. Istanbul Ticaret University used Turkish and English chatbot support to help students get faster answers on admissions and international programme questions.
How does a chatbot help during university enrollment season?
A chatbot for managing enrollment season queries can handle repeated questions on deadlines, programmes, fees, scholarships, documents, and application steps, reducing pressure on admissions staff when enquiry volume rises.
Is BotPenguin suitable as an AI student support chatbot for universities?
Yes. BotPenguin can be used as an AI student support chatbot solution for website enquiries, admissions guidance, international student support, lead capture, and staff handoff.
Did Istanbul Ticaret University automate 80% of student queries with chatbot support?
The current case data supports an estimated 60-70% resolution rate for standard admissions queries, equal to around 1,200-1,400 enquiries handled monthly. Any 80% automation claim should be used only after internal university data confirms it.