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Updated on
Dec 22, 202316 min read

A complete guide to Olark: What is it and How it works?

Updated onDec 22, 202316 min read
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    Table of Contents

  • Olark: Introduction
  • What is Olark?
  • Olark: How Does it Work?
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  • Olark: Benefits And Features
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  • Olark: Benefits 
  • Olark: The Bottom Line
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Olark: Introduction

Nowadays, live chat or tools like chatbots and automation software packages are the go-to solutions for businesses. Why are these tools (like Olark) so popular now? 

A simple answer is that they are effective and efficient in providing a good customer experience on behalf of businesses. 50% of all companies with a functioning website use at least one tool for interacting live with their customers. Consumers have a way of raising their expectations yearly after they are treated nicely by brands they trust. However, when brands fail to provide a good experience, they set a precedent that results in a violation of the trust of their consumers, ultimately leading to a loss in business.

Why is Live Chat A Great tool?

It's been proven that live chat can be a great addition to your e-commerce site. You might be thinking that if you're searching for a specific item or if you're in the middle of buying something. You don't want to wait for a response from a Chat representative. You may also be concerned that people will get annoyed by waiting around. Even worse, they will get frustrated and leave before answering their questions.

These are valid concerns, and they're precisely why Live Chatting can make such a difference. Live chat works best when it's automated. Since no one is handling the transactions, there are no decisions about the order process, so there's never any pressure on the rep. Customers appreciate knowing no one is taking up their time with unnecessary steps.

Live chat is also great for repeat visitors because it provides an extra level of customer service before and after purchases are made. You can use it to answer frequently asked questions and provide additional information whenever needed.

One such service that is making a name for itself is Olark. Let us take a gander at what they are all about!

What is Olark?

What is Olark

Olark is a user-friendly way to chat with your customers and prospects. It's perfect for customer support, order fulfillment, and sales conversations.

Olark supports all major chat platforms, including Facebook Messenger, WhatsApp, Kik, and Line. If you're an existing customer, you can log into your existing account on the app and continue as usual. Or, If you're new to Olark, it's super simple to get started. You'll receive a welcome email containing easy instructions on setting up the service and getting started. 

Olark: How Does it Work?

How Does it Work

Olark is a chat tool that allows businesses to have in-person conversations with customers, prospects, and employees.

It is an excellent alternative to Skype, Google Hangouts, and similar programs that streamline voice, video, and text chats. It's beneficial for businesses that use social media platforms like Facebook, Twitter, or LinkedIn.

The app's strength lies in its free version, which offers unlimited online chats with ten people. The paid version upgrades Olark to private messaging with up to 50 people and adds support for multiple devices.

It has a private messaging system so you can send messages to your customers and employees and run polls, polls, and surveys. You also can include links, images, documents, and more with your messages.

What makes Olark different from other web-based chat platforms?


It allows businesses to have real-time chat conversations with customers and co-workers, making it easier to coordinate schedules and get things done. Companies can also see who is in a specific room, so they don't have to check in on everything individually. 

Additionally, companies can integrate Olark into their websites and use it to greet customers when they first arrive at their location.

Other features include call recording, notes, a calendar view of messages sent and received in a given time frame. If you don't have time for an in-person meeting but want to get feedback from your customers on your product or service, Olark is the perfect tool.

Olark: Benefits And Features

List of Features Of Olark:

  1. Chat tools
  2. Chat Analytics
  3. Team Management
  4. Automation
  5. Customization
  6. Security
  7. Integrations
  8. PowerUps

Here is a look at some of the best ones that make Olark the preferred choice among its businesses. 

Chat Analytics

It is the process of analyzing conversations on your website and gathering information about them. Knowing what people talk about in their posts, what queries they're asking, and how they interact with your products.

Chat analytics allow you to analyze your customers' online conversations on your site and use that information to improve your product's functionality. 

Olark can help you identify areas where people are having trouble with your products, thus allowing you to make improvements so that the user experience is improved.

Targeted Chat

Targeted chat is a feature within your store that allows customers to communicate with you in a variety of ways:

Communicate with you instantly: they can send a message straight through the shopping cart and directly to your page.

Ask questions: they can ask questions that you respond to directly through Facebook or Messenger.

Find products quickly: Find product pages that have been updated. When a customer searches for products using the name or description of someone on their contact list, they will be directed back to a specific product.

Offer suggestions: if you're working on an idea for new products, people can tell you about it in their chat conversations.

Chat Automation

Chat automation allows you to automate and integrate seamless customer support services into your business, so your customers never need to wait for a reply or a response. 

It allows you to respond in real-time or within minutes depending on the nature of the problem and gives your customers access to 24/7 support through chatbots that are always ready to help.

Chat automation can be a great way to provide live support to your visitors, with the bonus of allowing your software agents to handle customer service and other tasks that usually require human intervention.


Olark works by having users send questions, comments, and search requests to its servers, which then route them to the right person in the company. It looks like any other chat program on the front end: free-form text input, a chatbox, and the ability to start and join chats with customers.

Although it looks just like any chat program, Olark has built-in security features that prevent unauthorized access to the server from outside sources.

The direct method of accessing the server is through HTTPS encrypted connections, so it can't be accessed without a web browser or an Olark client app. The login page also requires two-factor authentication, which adds another layer of security by requiring authentication via a pin code immediately generated when you sign up for an account.

Olark: Benefits 

Olark Benefits

Olark has several advantages over other customer service options:


Most live chat services are only available in one or two languages. With Olark, you can pick your language, so there's no need to click multiple times to get your message translated into a different language.

Excellent customer support

Olark has excellent customer support staff available 24/7 worldwide. This means you receive immediate attention even if you're not available, rather than having to wait days for an email response to your question.

It also offers an automated text message service that lets you let customers know when they're eligible for free shipping or exclusive discounts at your store. You can also send customers reminders about upcoming sales, which gives your business a personal touch rather than being all about profit margin.

Easy to use tool to connect with your customers

With millions of users chatting with businesses worldwide, Olark is an incredibly powerful tool for connecting with customers; It's straightforward to use. Customers on Facebook Messenger can click the app icon and start chatting instantly.

Adds Live Chat Functionality Seamlessly

One of the essential parts of your e-commerce business is having a customer service system. Suppose you don't have an automated email or telephone service or an appropriate website for your support team. You'll be missing out on a huge opportunity to improve your conversion rate and provide excellent customer service.

It provides the easiest way to add live chat functionality to your site. It's affordable, reliable, and easy to set up. Its live chat technology is also very advanced and can be used by anyone who understands English. 

Olark works on the idea that customers can't tell if you're lying or not when they call you. That means they don't know if you're nitpicking questions with canned answers or if you're being honest and helpful. That's why it's so important for e-commerce business owners to have an automated customer support system in place. This is where the folks from Olark do their magic.

Olark: The Bottom Line

Olark is an interactive chat software designed to attract traffic to your website. It has features that allow you to make money on the fly while chatting with potential customers browsing around your site. Olark has shifted its focus to include Facebook Messenger, Slack, and WhatsApp apps within the last couple of years.

It's a great way to stay on top of customer feedback, but it's also a perfect way to develop a more human touch with customers when you need it the most.

BotPenguin is a chatbot creator platform that lets you create chatbots to interact with your customers through automation, live chat, and various other platforms such as Whatsapp, Telegram, and Facebook messenger.

Related Articles:

Olark Pros, Cons, and Alternatives


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Table of Contents

  • Olark: Introduction
  • What is Olark?
  • Olark: How Does it Work?
  • arrow
  • Olark: Benefits And Features
  • arrow
  • Olark: Benefits 
  • Olark: The Bottom Line