How does the white-label reseller program work?

You get a branded chatbot platform that you can embed and sell as a native feature of your product. BotPenguin manages the backend infrastructure while you manage the client relationship. See how this maps to the white label chatbot partner program , or compare platforms in our white label chatbot platform guide.

Will my clients see BotPenguin anywhere?

No. The platform is white-label. Your clients see your brand, your domain, and your product experience.

Can I set my own pricing per client?

Yes. You decide your packages, pricing, subscription tiers, and margins.

How long to go live and activate the first client?

WL-12 launched in six days and activated its first chatbot client within 23 days.

Which integrations can I offer clients?

You can offer integrations like HubSpot, Meta Pixel, Zapier, Pabbly, and other marketing and CRM tools.

What ongoing support does BotPenguin provide?

BotPenguin supports onboarding, technical setup, platform maintenance, and partner assistance as your client base grows.

Is the platform compliant for regulated industries?

Yes. BotPenguin includes security and compliance capabilities for partners serving clients in regulated industries.

Partner Case Study · White-Label · Italy

Italy SaaS Product Company - Case Study

How an Italian SaaS product company achieved BotPenguin's highest white-label ROI: 29x

WL-12 used BotPenguin to add WhatsApp and Instagram automation to its SaaS platform, helping clients convert more campaign leads and stay engaged longer.

Explore Partner Program