The ManyChat affiliate program lets you earn commissions by referring new users to its chat marketing platform. It's a popular pick for marketers in the Instagram and Messenger automation space.
This guide explains how the program works, how to join, and whether it's worth promoting. Then it compares the program with a higher-recurring alternative for affiliates who want compounding income and a broader product to promote.
Introduction
ManyChat is one of the best-known names in chat marketing.
So, its affiliate program is a natural starting point for affiliates in the automation niche.
But “well-known” does not always mean “most profitable to promote.”
Affiliates need to look at the commission model. They also need to check whether the payout is recurring. Product stickiness matters too.
This guide honestly covers the ManyChat affiliate program. It then shows where a recurring-commission alternative can help you earn more over time.
What is the ManyChat Affiliate Program?
The ManyChat affiliate program is a referral program for promoting ManyChat.
Some users may also refer to it as the ManyChat referral program, but ManyChat positions it as its Partner or Affiliate Program. It is built for creators, educators, influencers, agencies, and digital marketers.
You apply, get an affiliate link, and promote ManyChat to your audience. You earn when a referred user signs up through your link and upgrades to a Pro plan within 90 days.
The program is a good fit for affiliates whose audiences care about Instagram, Messenger, and WhatsApp automation.
ManyChat tracks affiliate conversions through PartnerStack. This means your referrals, conversions, and payouts are managed through an affiliate dashboard.
Next, let’s look at how the program works once a referral starts moving through that process.
How The ManyChat Affiliate Program Works
The ManyChat affiliate program works through a referral link. A new user must sign up through your affiliate link. They must then upgrade to a Pro plan within 90 days.
ManyChat also says your link must be the final referral point before signup. So attribution depends on the referred user’s conversion path.
The current ManyChat affiliate commission is tier-based:
The ManyChat affiliate payout is handled through PartnerStack. Commissions are paid on the 13th of the following month. Affiliates can choose Stripe or PayPal from their dashboard.
This model is recurring, but only for the first 12 months. That detail matters when comparing long-term affiliate income.
Next, let’s look at how to join the program and start using your referral link.
How To Join The ManyChat Affiliate Program
Joining the ManyChat affiliate program is simple. You just need to follow these steps.
- Visit ManyChat’s official partner page
- Complete the application form
- Wait for approval from ManyChat
- Get your affiliate link and toolkit content
- Promote ManyChat through content, video, email, or social media
- Earn when referred users upgrade to paid plans
ManyChat says the application takes only a few minutes. It uses this step to check whether the partnership is a good fit.
Once approved, you get ready-to-use content. You also get your affiliate link for tracking referrals.
Next, let’s look at whether the program is worth promoting.
Is The ManyChat Affiliate Program Worth It?
The program is worth considering for social automation audiences.
If your audience focuses on Instagram, Messenger, and creator marketing, ManyChat has a strong brand pull. That can make the product easier to explain and promote.
For a ManyChat affiliate, the main considerations are clear:
- Brand recognition can support conversions
- The commission is recurring for 12 months
- Higher tiers can increase your revenue share
- The product is strongest for social messaging automation
- The earning ceiling stays limited to affiliate commission
That last point matters.
If your audience also wants WhatsApp, AI agents, or voice, a broader platform may give you more to promote. It can also create more long-term earning paths.
Before choosing a program, compare the best AI & chatbot affiliate programs against your audience and earning goals. And, if you are comparing tools, not affiliate programs, review ManyChat alternatives before choosing a product to promote.
That is where a broader recurring alternative deserves a closer look.
A Higher-Recurring Alternative: BotPenguin’s Affiliate Program
If you want broader earning potential, consider the BotPenguin affiliate program (join the waitlist).
For affiliates comparing an alternative to the ManyChat affiliate program, BotPenguin’s main advantage is a broader product scope.
BotPenguin offers affiliates more than just social messaging automation. You get a 20% recurring commission for 36 months, a 120-day cookie period, and a zero setup fee.
Besides, it gives you a wider product story across:
- AI chatbots for lead capture, support, and automation
- WhatsApp automation for high-intent business conversations
- AI agents for goal-based workflows
- Voice for phone-based customer interactions
- Reseller and white-label paths for bigger client opportunities
That wider product scope can help you convert more audience segments.
It works better when your audience includes agencies, SMBs, SaaS buyers, or service businesses. These users often need more than Instagram or Messenger automation.
BotPenguin also gives affiliates a bigger next step. High-intent referrals can move into reseller or white-label conversations.
That creates a stronger upside than affiliate commission alone.
Next, let’s compare both programs side by side.
ManyChat Vs BotPenguin Affiliate Program
The right affiliate program depends on your audience and earning goals.
The ManyChat affiliate program is well-suited for social messaging-focused audiences. But, BotPenguin is better suited for affiliates who want a broader product story and future reseller upside.
The table below compares both programs across commission structure, product scope, affiliate upside, audience fit, and current status.
This comparison shows the main trade-off.
ManyChat gives affiliates a clear social automation offer. BotPenguin gives affiliates more product categories and a larger upgrade path.
Also, at 20%, BotPenguin’s recurring commission is lower than ManyChat's Gold tier. But a 36-month earning window is longer than 12 months. For a referred customer paying $50/month, that means $360 over 36 months versus $180 over 12 months at ManyChat’s 30% rate.
Duration compounds; rate alone does not.
If your audience only wants Instagram and Messenger automation, ManyChat may be a good fit. But if your audience includes agencies, SMBs, or service businesses, BotPenguin gives you more angles to promote.
Frequently Asked Questions (FAQs)
What Is The ManyChat Affiliate Program?
The ManyChat affiliate program pays partners for referring new paying customers to ManyChat, a chat-marketing platform for Instagram, Messenger, and WhatsApp automation. Affiliates apply, receive a referral link, and earn when referred users upgrade to Pro. It suits creators, agencies, educators, influencers, and marketers with social automation audiences online today.
How Much Does The ManyChat Affiliate Program Pay?
The ManyChat affiliate commission ranges from 30% to 50% per paid plan during the first 12 months. The rate depends on tier: Gold, Sapphire, or Diamond. The ManyChat affiliate payout is handled through PartnerStack, and affiliates can cash out monthly according to ManyChat’s official affiliate page.
How Do I Join The ManyChat Affiliate Program?
To join, visit ManyChat’s official partner page and complete the application form. ManyChat says the form takes a few minutes and helps confirm fit. After approval, you receive a toolkit and affiliate link. Then you promote ManyChat through content, video, email, or social, and earn from qualified paid plan upgrades.
Is The ManyChat Affiliate Program Recurring?
Yes. ManyChat currently presents the program as recurring, but with a 12-month earning period. Partners earn 30% to 50% of payments for each new paid plan during that first year. This is recurring, not lifetime recurring, so compare it carefully against programs with longer commission duration or broader subscription products.
What’s The Best Alternative To The ManyChat Affiliate Program?
The best ManyChat affiliate alternative depends on your audience. BotPenguin is a strong fit if you want recurring income, broader product scope, and reseller upside. It spans AI chatbots, WhatsApp automation, AI agents, and voice. Affiliates can move toward white-label or reseller conversations when referrals need business solutions later on.
Can I Earn More By Reselling Or White-Labelling Instead Of Affiliating?
Often, yes. Affiliate income is limited to a commission share. Reselling or white-labelling lets you own pricing, client relationships, delivery, and margin. It requires more involvement, but the revenue ceiling is usually higher. This works best when your audience includes businesses, agencies, or service providers, not just creators or marketers.
Conclusion
The ManyChat affiliate program is a reasonable choice for affiliates focused on Instagram and Messenger marketing. It has strong brand recognition. It also offers recurring commission for the first 12 months.
But long-term earning potential depends on more than commission rate.
If you want to promote a broader range of products, BotPenguin gives you more room to grow. Affiliates can position AI chatbots, WhatsApp automation, AI agents, and voice for wider business needs.
BotPenguin also gives serious referrals room to grow later. If a business needs more than an affiliate recommendation, reseller or white-label opportunities can become the next step.
For now, the clear next step is the affiliate waitlist.
Join the BotPenguin affiliate program waitlist to get early access when it opens.
