Why Is a Chatbot Vital for Your E-commerce Business?

MESSAGING EXPERIENCE
calendar_today Feb 6, 2023| schedule 26 MIN READ

BotPenguin

Previously, many people associated the term "bot" with entertainment, owing to the popularity of science fiction in the 1980s and 1990s. The bot's significance and role have evolved, emerging as tools that help humans do things more easily.

Today, the term "bot" has a completely different meaning, particularly for digital businesses and organizations. With a new perspective and improved customer experience in their e-store, online retailers saw this technology and its potential.

However, as time passed, businesses realized that if they wanted to be a strong market player and survive in a highly competitive marketplace, they needed to deploy AI in the form of a chatbot on a website, enterprise chatbot, or eCommerce chatbot.

By 2024, the global chatbot market will be valued at more than $1.3 billion, predicts Global Market Insights. E-commerce reached $408.51 billion in the first two quarters of 2021, a staggering 21.9% increase over the same period last year.

So, how can e-commerce chatbots give a boom to your business? Let's explore!

Pros of E-commerce chatbots

An eCommerce chatbot is a software that mimics the actions of a human assistant. It is used in eCommerce stores to respond to multiple customer queries in real time, improve user experience, and increase sales.

AI chatbot adoption has skyrocketed in recent years. Customers value them for accurate product recommendations, enhanced customer service, and a self-service option.

But what are the main business advantages of chatbots for eCommerce businesses? There are several of them.

Cost-effective, dependable, and quick

An eCommerce chatbot is always available and responds quickly when a user asks a question or makes a request. As was said previously, poor customer support services were the only factor in the collapse of online stores.

Additionally, bots for eCommerce can deal with routine inquiries and automate regular chores, which makes life easier for the support personnel. The users and the brand develop a long-lasting relationship due to immediate assistance and unique two-way communication. The use of chatbots quickly expands the reach of online businesses.

E-commerce operated with conventional consumer engagement strategies, which had expensive operating costs. However, the added expense of recruiting staff and running a firm is being eliminated by eCommerce chatbots. Therefore, one of the less expensive methods to engage visitors is through a chatbot on a website.

The website's chatbot will immediately forward a question or query to a live representative for further assistance if it lacks a particular answer. These companies run efficiently, swiftly, and improve in the eyes of the customers.

With eCommerce Chatbot, Educate with the Right Idea

The most disappointing aspect of the digital marketplace is that visitors judge the page or website in seconds. As a result, they don't take the time to understand your brand and product scope.

With eCommerce bots, you can engage your target audience for an extended period while educating them on your brand. The eCommerce chatbot on your website will pique their interest and encourage them to spend valuable time at your online store. And you never know, you might get a new customer!

How A.I is bringing a significant change in e-commerce? 

The eCommerce industry is constantly evolving, and artificial intelligence is being integrated into business decisions and strategies.

Artificial intelligence is more than a novel technology used for its "cool factor." AI implementation has the potential to impact a wide range of business functions throughout your organization.

Understanding the components of artificial intelligence can help you understand how it might affect your business.

AI is a broad term that includes data mining, natural language processing, and machine learning.

AI technology has matured recently and has become a powerful tool for increasing sales and optimizing operations. Many small eCommerce businesses are also utilizing AI-enabled technology.

Benefits of Artificial Intelligence

  1. More targeted marketing and advertising.
  2. Increased customer retention.
  3. Effortless automation.
  4. Efficient sales process.

Most common Applications of AI For E-commerce

Conversational chatbots

Many well-known brands, including Starbucks, Sephora, and Domino's, have used chatbots to improve their eCommerce operations. Any inquiry a customer has about a product can be answered right away by a bot. This can influence a customer's decision to buy or not buy because they get quick answers to their questions.

Voice recognition

Voice recognition systems can detect and understand human speech. Speaking on the phone may have seemed strange a few years ago, but this technology is now commonplace.

You can enable users to find things without typing by using voice search. They have to say a command, and the AI-powered system will process it and display relevant products.

Personalized search

Businesses can use AI-powered search engines, insight engines to combine search with machine learning capabilities to personalize internal website research.

Image recognition

Image recognition opens up new business opportunities for your eCommerce app. For example, you can use image recognition for visual searches. Users can check if your store has the product they are looking for in this manner.

Augmented Reality

Augmented Reality (AR) has elevated the online shopping experience to new heights.

AR is an excellent solution for a variety of eCommerce businesses. Creating this extra feature may result in much higher long-term revenues, so it's definitely worth the effort.

Conclusion

Chatbots benefit businesses because they provide information about customer preferences and purchasing methods. You can use the interactions between chatbots and customers to plan customer-focused targets.

The e-commerce industry strives to provide its target audience with a memorable user experience. So, revamp your E-Commerce business and convert your potential customers into paying customers.

If you're wondering where and how you can get your hands on this eCommerce chatbot that can improve the efficiency of your business, you should sign up on BotPenguin. We provide a fantastic platform for developing and integrating a chatbot on your website in minutes.