Why Implementing Live chat to website is essential for your business? Find Out!

calendar_today Jan 25, 2023| schedule 26 MIN READ



Did you know that forty-three out of a hundred people prefer to talk on a live chat channel? 

People love live chat because it solves 90% of all their queries almost instantly. What's surprising is that a business needn't have a dedicated agent to monitor conversations. They can automate the process and focus on more severe problems if and when they arise. Hence, 43% of customers today expect businesses to have a live chat widget set up and ready to use. 

Adding Online chat can be one of the best decisions you make for your business. It provides a direct line of communication with your customers. It can help you increase sales, improve customer satisfaction, and reduce support costs. 

This blog post will discuss some of the benefits of live chat and explain why it's essential for any business.

What is live chat?

A customer service channel allows two or more people to communicate in real-time. It's a great way to provide customer support and can also be used to increase sales.

Live chat is one of the most efficient channels for customer service. It allows businesses to provide support around the clock without hiring extra staff. In addition, customers appreciate the immediate response time that lives chat offers.

You can also use live chat to increase sales. When it comes to making a purchase, customers often have questions you must answer before leaving your website.

What is a live chat option?

You can easily set up a LiveChat option on your website. It is a function on your website that allows you to interact with your customers.

You can use Live chat options on your website's header, sidebar, footer, etc. Visitors will see the live chat option when they scroll down.

Setting up a live chat on the website is easy. If you want your visitors to have a good experience with your live chat system, you must make it easy for them to use. You need to make sure your live chat system integrates with your website.

Types of live chat software

1. Chatbots

These are programs that simulate human conversation. They can provide customer service, answer questions about a product or service, provide support, and take orders.

2. Live Chat

Live chat software allows you to chat with a customer representative. It is beneficial for customers who need immediate assistance or businesses that want to provide a personal touch to their customer service.

3. Chatroom

Chatroom software allows you to create a chatroom where customers can engage with each other and share their experiences.

4. Live chat software for websites

This is live chat software that a company installs on its website. It allows customers to chat with representatives in real-time.

5. Text chat

Text chat is live chat software that allows customers and representatives to communicate by text. It is the most basic type of live chat software.

How can live chat benefit your business?

Live chat is one of the most effective ways to improve customer service and boost sales. According to a study by Forrester, users who use live chat are more likely to buy something from a website than those who don't. In addition, businesses that offer live chat see a 30% increase in customer satisfaction.

The benefits of live chat don't stop there. Live chat is a great way to build relationships with customers. Live chat allows customers and businesses to connect more personally, resulting in long-term loyalty.

Finally, Live chat is a customer service channel that allows businesses to communicate with their customers in real-time. It's a valuable tool for engaging customers, answering questions, and resolving issues. In addition to providing customer support, live chat can also increase sales and drive website traffic.

Research shows that live chat can have a positive impact on business metrics. For example, live chat businesses see increased conversion rates, average order values, and customer satisfaction.

Benefits at a glance

There are many reasons why implementing live chat on your website is essential for your business. First and foremost, live chat provides a quick way for your customers to get in touch with you. It is crucial for companies that offer services that require a high level of customer support.

In addition, live chat can help you to improve your customer service. By chatting with your customers in real-time, you can better understand their needs and help them resolve any issues they may have. It also helps improve customer satisfaction and loyalty.

Finally, live chat can also help to boost your sales. You can increase their chances of buying from you by providing a quick and easy way for your customers to get in touch with you. In addition, live chat can also help you close more sales by giving a personal touch that other forms of communication can't match.

  1. You get Increased customer satisfaction and loyalty. When customers can get help with their questions and problems in real-time, they are more likely to be satisfied with the service and return.
  2.  Improved customer retention rates – The more support you can provide for your customers, the more likely they will stick around.
  3. Reduced customer support costs – By providing live chat support, you can often resolve customer issues without involving other team members, saving you money.
  4.  improved customer service and support
  5.  increased sales and conversions
  6. enhanced customer satisfaction and loyalty
  7. more efficient operations

It allows companies to provide instant support to their customers. It can result in increased sales and conversions, as customers are more likely to buy products or services that they can receive assistance with immediately. Live chat software also leads to more satisfied customers, as they can get the help they need without waiting. In addition, live chat software can help businesses operate more efficiently by allowing them to handle customer queries with ease.

How can you Implement Live Chat for your business?

Live chat is the new customer service frontier. However, not many businesses are taking full advantage of this tool. It can offer better service, improve brand perception and even generate leads. Here are some tips for setting up an effective live chat channel for your business:

  1. Set up a dedicated live chat channel for your website. It will allow you to track and manage the chats more effectively.
  2. Have someone available to monitor and manage the chats. It is essential because it ensures that customers get their needs met immediately, which increases customer satisfaction and loyalty.
  3. Have an FAQ page where customers can find answers to common questions they may have about your product or services before they start chatting with you. 
  4. It will help reduce the number of chats initiated by customers who can find their answers elsewhere on your website.
  5. It will eliminate redundant processes and direct resources to crucial tasks.
  6. Ensure the support staff knows everything about your company and its products/services. They must be available 24/7 so that no question goes unanswered!
  7. Choose the right platform. Many options are available, from free services like Zendesk, BotPenguin, and Olark to paid options like LiveChat and Drift.
  8. It's essential to choose a platform with good integration with other systems like CRM software to quickly see which users are in touch with the customer service team and respond accordingly.

Final Thoughts

The best way to find out whether live chat is proper for your business is to try it. While the implementation process may take some effort, the benefits of live chat are clear. 76% of customers say they would use live chat more if available on more websites. In addition, businesses that offer live chat saw a 20% increase in customer satisfaction, a 44% increase in conversion rates, and a 55% reduction in customer support costs.

Related Articles : https://botpenguin.com/live-chat-software-for-sales-and-marketing-teams

How can you verify these stats by not spending a penny? Try BotPenguin! Try the free plan and see how live chat can do wonders for your business.