The complete lead conversion guide to boost your business by 2X!

calendar_today Jan 25, 2023| schedule 24 MIN READ


Over the decades, just as technology has advanced to untouching limits, businesses and companies have acquired and transformed using these advanced strategies and techniques. 

This blog is presented to you to help you take advantage of this technology as much as possible. Have you heard of the terms "lead," " lead generation," and " lead conversion"? 

Well before starting, let us tell you a fact, 80% of B2B companies consider content marketing for lead generation. 

Lead definition: A potential consumer expresses interest in a brand's goods or services. 

Lead generation is the process of picking the attention of potential clients to boost future sales. 

Converting leads into actual customers who will make a purchase is known as lead conversion. It includes all marketing techniques that encourage leaders to want to purchase a good or service and influence those leads to make a purchase.

What is lead conversion? 

A joint marketing and sales process entails turning a lead generation into customers using nurturing strategies like behavior automation, retargeting, and email nurturing. Before becoming a customer, a lead goes through several stages. They begin as leads, develop into marketing-qualified leaders (MQL), and then turn into sales-qualified leads (SQL). It means businesses must nurture leads at every level and give them chances to take action in the direction of becoming clients.

How to calculate lead conversion? 

It is essential for a business to keep track of its lead conversion. This way, you can make necessary changes and decisions in your lead conversion strategy for more improvement. 

Therefore, divide your total number of lead conversions by the total number of leads for calculating lead conversion. Then multiply by 100.

How to strategize your lead conversion process? 

To progress from lead generation to lead conversion, one has to have full proof lead conversion strategy. Moving from lead generation to lead transformation can be pretty tricky. Below there are given some of the great strategies to achieve so. 

Social Media 

People heavily use social media platforms. Here, as opposed to other platforms, they consume more content. Utilize social media to your benefit. Promote your company's services here to attract the interest of your intended market.

Social media is an excellent source to spread awareness regarding your business and lead generation and conversion leads. 

Email Marketing

Email marketing is a tried-and-true inbound and outbound marketing strategy that is still a powerful lead generation tool. To constantly stimulate your intended audience, you can create numerous email templates and send them to them on various occasions, including holidays or birthdays.

The marketing tool keeps your target audience informed about your goods and services while also assisting in developing solid relationships with them. Additionally, compared to most other marketing techniques, emails have shown more lead generation than others. 

Providing top-notch content

Your website's possibilities of generating more leads for your organization are significantly increased by adding high-quality content. 

When you produce quality content, it fosters a strong relationship with your audience and earns their trust. Loyalty and relationship may help your company indirectly make good money. So instruct your content team to create exciting and compelling content.

Recognizing lead behavior

The ability to distinguish between leads who are prepared to make a purchase and those who aren't is very crucial. 

A lead who only reads the blog entries from your company is probably not as ready to buy as one who goes to your price page. Therefore, if you give the sales staff an unqualified lead, they will probably find it much more challenging to close a deal.

Work with the sales team to identify the actions that indicate high-intent and low-intent intentions. Marketing professionals can determine the appropriate next steps by describing those activities.

Proper SEO strategy

More leads for your business can be produced by Google visibility than you can think. Therefore, it is crucial to improve your SEO tactics if you want to rank well on Google.

The five main SEO factors are the page title, URL, page header, internal links, and page content.

Attractive landing page

More lead generation can be converted if your landing page design technique is sound.

To make the landing pages more interactive and engaging and to increase conversion, strategically incorporate clips, photos, and call-to-action buttons. 

Ensure every link on your landing page should be clicked and, directly or indirectly, contributes to the generation of leads. You can also use pre-made landing page templates to enhance the user interface of your website.

How to increase lead conversion? 

Automation to increase lead conversion

Automation is critical when aiming to scale your lead nurturing process. In the beginning, manually sending targeted emails to your lead generation could have worked, but as your business expands, that will soon become overwhelming.

You can keep the same level of personalization with automation while spending only 25% of the time and resources. Automate the follow-ups initiated when leads display specific behaviors after you build your conversion path.

Providing reviews for lead conversion

Customer reviews might influence leads who are actively considering your goods or services to make a purchase. Customer feedback and reviews are a couple of examples of brand awareness because they give leaders insight into what other people have said about your brand.

They work best when applied to leads who are making decisions. As a result, pricing pages and landing pages frequently contain them.

Establishing solid two-way communication with leads for lead conversion

Lead generation is a new resource for your company. Therefore, you need to nurture them immediately. A delay of even one day will likely cause them to lose interest in your brand.

Be modest if you call them to get in touch with them. Make sure customers are satisfied and address any questions and concerns. Inquire if they'd be interested in a demo call to understand better your product(s) or service(s), frequent updates on your brand's offers, or anything related. Make it clear that you care about them and would stop at nothing to bring them along.

Understanding the target audience for lead conversion

Understand your target market's behavior and the market you're working in for a lead generation. Use information about your target audience's age, gender, education level, employment, location, address, region, and nation, as well as lifestyle, social class, personality, and attitude, to offer them appropriate material and even entice them to lead conversion.

Final thoughts

In the end, we hope the picture is clear for you to get to work. Marketing can sometimes be tricky, but once we get into the details and develop a full-proof strategy, it's all good. It is simply a skill to convert your visitors into potential customers. 

Lead generation and lead conversion for your small business can be pretty successful, but only if you can convert prospective customers into paying clients.

Leads are a new resource for your company. Therefore, you need to nurture them immediately.

Equally crucial are knowing your visitors' fundamental wants and providing a memorable experience that will entice them to return. Knowing a lead's pain areas, forming a professional relationship with them, getting in touch with them at the appropriate moments, and presenting a solution tailored to their needs is necessary to convert leads.

You can also check out BotPeguin, which offers a fantastic AI-Powered Chatbot to help your business excel.