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Sendpulse: Pros, Cons, And Alternatives

Updated on
May 29, 202327 min read
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    Table of content

  • How Does Sendpulse Work?
  • Who are the users of Sendpulse?
  • What does Sendpulse Offer?
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  • Sendpulse Pros
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  • Sendpulse Cons
  • Sendpulse: Alternatives
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  • SendPulse Alternative: BotPenguin
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  • SendPulse Alternative: OmniSend
  • Sendpulse: The Bottom Line

Sendpulse is an e-mail marketing service that combines the critical features for running e-mail campaigns. It helps send e-mails, SMS, web push notifications, and Viber messages in one place. It also provides detailed statistics on the effectiveness of each channel and comprehensive reports on campaign performance. Continue reading and let's see Sendpulse alternatives, its pros, and cons.

How Does Sendpulse Work?

Sendpulse works according to the Sender Score principle. It evaluates each IP address used by our customers. It assigns them a score from 0 to 100 that measures the sender's reputation. The higher the score, the higher the chance your e-mails will be delivered to the inbox directly without going to spam folders.

It offers a multi-channel marketing approach. It allows you to create, personalize, and send messages over e-mail, SMS, and push notifications. It makes your communications more effective. It ensures each message reaches the target audience no matter what channel they prefer. You can also use Sendpulse to collect leads from various sources (e.g., your website or social media platforms) or export your contacts to other services. 

Who are the users of Sendpulse?

Their customers are companies of all sizes across many industries - from small businesses and startups to large enterprises and e-commerce stores. They serve more than 300 thousand customers worldwide (and growing) who depend on them daily to deliver their e-mail marketing campaigns with high delivery rates.

What does Sendpulse Offer?

  1. E-mail marketing: You can send e-mail campaigns to your subscribers. Set up autoresponders to automatically send e-mails on specific dates and events in your customers' journey. Moreover, you can create beautiful newsletters using ready-made templates and more!
  2. SMS marketing - Automatically send SMS messages to your clients or subscribers when certain conditions are favorable (e.g., after e-mail confirmation or after a specific date)
  3. Web Push Notifications - Send push notifications to users who have opted to receive them. You can send them to a specific segment of your audience or the entire list of subscribers.

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Sendpulse Pros

Sendpulse Pros

Sendpulse Pros: SMS And Email Marketing

SendPulse is a marketing automation platform that allows you to send e-mails, text messages, web push notifications, and SMTP e-mails. It combines e-mail marketing with SMS marketing and transactional e-mails in one platform.

Sendpulse Pros: Easy To Use Interface

SendPulse prides itself on its ease of use and doesn't require any coding knowledge to get started. Their goal is to make the platform as accessible as possible so that even novice users can build effective campaigns. The interface is clean and user-friendly. They offer extensive documentation for all product features and helpful tutorials that walk you through the different steps necessary to create successful campaigns.

Sendpulse Pros: Cross-Platform Support With Comprehensive Analytics

You can access SendPulse through an online dashboard or download their app onto your phone or tablet so you can stay connected while on the go. You'll be able to view metrics in real-time, including delivery rates, open rates, click-throughs (CTR), unsubscribes from your lists, and more!

Sendpulse Pros: Diverse Tools And Features

SendPulse is best known for its diverse range of e-mail marketing tools and features. It offers marketers a wide variety of templates and layouts and a simple drag-and-drop interface that makes it easy to customize and personalize their e-mail messages. The company also provides an extensive list of integrations, including most major CRM systems like Salesforce and HubSpot. However, compared to other competitors in the market, SendPulse doesn't have as many features available. It has an autoresponder function that allows you to send automated e-mails based on your setup triggers. Still, there are no options for advanced segmentation or A/B testing.

Sendpulse Cons

Sendpulse Cons

Sendpulse Cons: Limited Support

SendPulse does not provide live customer support or training resources for beginners who might need help with their platform. Instead, they have extensive documentation on their website covering everything from setting up an account to troubleshooting issues with your e-mails.

Sendpulse Cons: Learning Curve

Sendpulse's users often need time to understand the platform's functionality fully. There is a bit of a learning curve when you start preparing your first E-Mail campaign with SendPulse. Users say that there are many options, which causes a hindrance. Many different features are good, but their organization is simultaneously essential. An interface with too much clutter provides a bad customer experience.

Sendpulse Cons: Absence Of Proper Learning Material

There is a bit of a learning curve while you learn to use Sendpulse, and the lack of proper guidance material makes it more challenging. When you plunge a user into a new software interface, you must ensure people can navigate smoothly. However, Sendpulse lacks in this particular area and causes a loss of time and frustration to users. 

Sendpulse: Alternatives

Sendpulse_ Alternatives

Here is a list of the top 3 alternatives to Sendpulse

  1. BotPenguin
  2. Omnisend
  3. Help Scout

SendPulse Alternative: BotPenguin

SendPulse Alternatives: What is BotPenguin?

BotPenguin is an artificial intelligence chatbot platform built to empower businesses, brands, and enterprises. It enables customers to communicate with companies hassle-free by being available 24/7 on your website and Facebook page.BotPenguin has a natural language processor that allows it to understand complex queries and provide accurate answers.

SendPulse Alternatives: Why Botpenguin Is A Good Alternative For Sendpusle?

You can Deploy BotPenguin on your website, Facebook Messenger, and other popular messaging apps. It doesn't just automate sales but also helps in other aspects of the business, from customer support to marketing. It even enables you to gain insights into customer behavior, which gives you the know-how to make better decisions for your business.

SendPulse Alternatives: Why Use BotPenguin?

  1. You can build a chatbot for free using Botpenguin's builder tool. No coding is required.
  2. Very easy to learn and use for small businesses. Many pre-built templates are available for different industries like real estate, travel, etc., which are fully customizable.
  3. The bot-building process is swift and intuitive; you can do it even without prior chatbots knowledge.

SendPulse Alternative: OmniSend

SendPulse Alternatives: What is OmniSend?

Omnisend is an easy-to-use, all-in-one e-mail marketing platform designed to help e-commerce businesses grow their sales. The solution combines all the tools you need to run a successful e-mail marketing campaign in one place. With OmniSend, you can easily create automated e-mail campaigns based on your website or online store customer behavior.

SendPulse Alternatives: Why Use OmniSend?

Omnisend provides users with an intuitive and easy-to-use interface that helps them quickly create and launch e-mail marketing campaigns without technical skills. The cloud-based application comes with pre-built templates that help you build e-mails fast.

The tool enables you to run highly personalized e-mail campaigns using dynamic content based on customer behavior. It allows you to send out relevant offers, promotions, and discounts at just the right time to maximize your ROI. You can also automate e-mails to send when customers abandon their carts or leave items on their wish lists.

You can use OmniSend to create various campaigns, including abandoned cart recovery, promotional messages, newsletters, product recommendations, etc. The solution enables you to set up multiple automation flows that occur by specific customer actions, such as visiting a particular page on

SendPulse Alternative: WebEngage

WebEngage is a multi-channel user engagement platform (CRM) that assists brands in reducing user churn by capturing feedback, understanding feedback, and taking action. WebEngage supports push notifications (web and mobile), in-app messages, surveys, e-mails, text messages (SMS), and web messages.

WebEngage allows you to connect with users over e-mail. The mobile app pushes notifications and SMS on one platform. You can also create surveys to gather essential data about your users.

Why is WebEngage a Good SendPulse Alternatives?

Firstly, it offers a wide range of channels for communicating with your customers, including push notifications for mobile and web, in-app messages, SMS, and e-mail. With this product, you can send personalized messages to all users or segment them by various criteria like their activity, past purchases, or interests. It will help you get better open rates and conversions.

Secondary, it is not just an alternative to SendPulse but also a great tool to collect user data via surveys. It will let you understand what more your customers want from your business. You can use this information to improve your products/services or provide more targeted marketing campaigns.

Finally, this software has a very intuitive interface on top of the above advantages.

Sendpulse: The Bottom Line

Sendpulse is a fresh, new customer engagement software product by FreshWorks. It is a cloud-based solution that helps businesses acquire, engage, and support customers across different channels. The product caters to businesses of all sizes in all types of industries.

You can create a smooth customer experience and pipeline with Sendpulse. However, it has its limitations and benefits. Suppose you don't think that the good outweighs the bad for Sendpulse. In that case, take a look at alternatives. After all, you know your customers best and what platform they will enjoy the most. 

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