Punjab Agro, a pioneer of organics and agro-products in India and a paragon of the green revolution, came to BotPenguin when they needed to ride the neo-greens, also known as, WhatsApp for Business.
BotPenguin’s Team created a WhatsApp chatbot that enabled Five Rivers to reach millions of customers, equipped with catalogs, shopping, and tracking options.
“The order is rapidly fadin'... For the times they are a-changin’,” said Bob Dylan, and his words ring true. The marketplace is changing as technology continues to shape our world.
Established and trusted brands, like Five Rivers, must adapt and reach out to customers where they are.
Established and trusted brands, like Five Rivers, must adapt and reach out to customers where they are.
There were three key considerations:
- First, they needed a way to create an e-commerce portal to reach customers where they already were.
- Second, they wanted to streamline customer support with an omnichannel dashboard, allowing them to manage inquiries from every possible channel at once.
- Finally, Five Rivers knew that if they could make their customer experience faster and more enjoyable, they'd be able to increase sales and reach.
WhatsApp is one of the most effective and powerful channels, with a user base of 2.24 trillion people.
It is not only widely popular to the extent of a necessity but also unbelievably effective, with an average open rate of 98%, blowing Emails and SMS marketing out of the water.
To harness this power, the BotPenguin Team created a WhatsApp Chatbot that put Five Rivers’ whole catalog on WhatsApp, open 24X7 to all their customers, with the option to place, track and cancel orders, all within the chat itself.
It was a revolutionary step, rethinking the marketplace, as it cut down the costs of developing, managing, and maintaining an in-house app.
The power of E-Commerce was in the palm of their hands, with a single streamlined portal to handle orders, queries, and live chat requests. The deployment costs and timeline were low and quick.
Our support team was always at work, keeping BotPenguin running at full throttle, and attended to every Five Rivers customer.
When a brand provides its customers with easy access to its products and reaches out to them effectively, it can significantly increase sales.
That’s exactly what happened!
Five Rivers’ dependency on retailers, and upcoming dark store-based grocery delivery apps, like Blinkt, JioMart, and Swiggy Instamart, reduced. Their operations were streamlined, running costs were low, and commission cuts were absent.
Today, BotPenguin continues to evolve and become more ever-powerful than ever, coming up with custom solutions based on Rasa, Lex, and many more. The horizons are expanding every second.
Five Rivers is one of the many businesses that had a ground-breaking success with BotPenguin!
Yours can be next!
If you want to adapt your business to the changing marketplace and reach your customers where they are, consider partnering with BotPenguin to create a WhatsApp chatbot.
You can streamline your operations, reduce costs, and increase sales too. Contact us today to learn how we can help your business thrive in this ever-evolving digital era.
Thinking success? Think BotPenguin!
Recap:
Punjab Agro, a leading organic and agro-products company in India, partnered with BotPenguin to create a WhatsApp chatbot to reach millions of customers with catalogs, shopping, and tracking options. By adapting to the changing marketplace, Five Rivers (the brand name for Punjab Agro) was able to streamline their customer support and make the customer experience faster and more enjoyable, resulting in increased sales and reduced costs. The chatbot was a revolutionary step that cut down the costs of developing, managing, and maintaining an in-house app and put the power of e-commerce in the palm of their customers' hands.
Get started with your automation revolution at app.botpenguin.com
See this case in graphics at
WhatsApp Conversational Chatbot | Punjab Agro Case Study| BotPenguin
